Broger Management Services

About Us

Regula Broger founded Broger Management Services Ltd in 2012. She left the corporate world in order to support promising business concepts to develop and expand as well as to give advice to established companies and brands to define winning strategies and implement the appropriate means to achieve sustainable profitable growth.


Regula Broger graduated from the University of St. Gallen (HSG), Switzerland, with a Master’s degree in Business Administration in 1997. She has had the chance to experience different industries, such as FMCG, Luxury Goods, Media, Consulting and Education, in different markets in Europe and Asia, and could proof her profound business management knowledge managing P&L and operations.


Regula Broger collected deep Marketing and Brand Management know-how in three of the worlds’ top Food Companies, managed and rolled-out innovations throughout Europe, and headed the Swiss Marketing department of an American, globally acting Media company;

Whenever she occupied a commercial position, she achieved substantial growth:


she headed the commercial business for CEE markets of a business unit of a giant German Consumer Goods company;


she integrated the Swiss Commercial team of a family business into the worlds’ leading food company, setting up new structures and processes for Sales, Logistics, Customer Services etc., strengthening the super premium brands’ positioning, managing cross-functional and multicultural teams, and still achieving sustainable growth;


in 2007 she was sent to South East Asia to build up the first dedicated organization outside of Europe for a luxury / super premium brand, to set up the businesses, train the teams and to represent the business in the markets as Country Business Manager.